What are the Key Data Covered in this Online Gambling Market Research and Growth Report?

Online Gambling Market Growth Analysis Size and Forecast 2025-2029 Technavio Technavio

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What are the Key Data Covered in this Online Gambling Market Research and Growth Report?

25.1% of accounts were used for both betting and gaming (‘dual’ customers) and yielded a GGY-per-customer of £601.91. The authors say a key strength of the study is that is uses the largest and most detailed data set from online gambling to date in Great Britain. For both gaming and betting, a ‘vital few’ customers are providing the lion’s share of revenue for major gambling operators. A further follow-on web survey, which collected additional data from 1,806 account-holders from two operators (a subset of the main sample) in September 2021, explored socio-demographic characteristics and the relationship between patterns of play and harmful gambling. Given that our consumption habits have changed dramatically over the past year, examining the role and potential harms of online gambling has never been more important, and there is a particular need to redress the balance which currently tips towards a prioritisation of male problem gambling.

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